This project has received funding from the European Union’s 7th Framework Programme for research, technological development and demonstration under grant agreement no 611709
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> GET ON TRACK
Get on Track service provides concrete support for start-ups and SMEs in digital health. In the GET project, we have organised six ’boot-camp’ sessions in five countries to provide direct support for business model and commercialization strategy development. Over two years we have worked face-to-face with over 50 early-stage companies to help entrepreneurs to optimize their business model.
What we do
We have written a practical eHealth Start-up Guide for business success.
This manual summarizes key learnings based on the latest resources and the experience from working with eHealth companies. The guide presents key tools and concepts that can help an early-stage
eHealth company to avoid common mistakes and find their way to success.
In the repository, you can find the interviews of experienced eHealth entrepreneurs. These business cases share lessons learned while finding a successful business model in eHealth. If you need an introduction how to apply ’Lean development’ principles for eHealth commercialization strategy, you can download Lean start-up in eHealth presentation.
Key downloads and other items:
News and Events
During 2 years 400+ eHealth SMEs have received support on private funding, internationalization, business modelling and identification of new opportunities
The European GET project, funded by the European Commission has supported over 400 SMEs and startups by delivering four high value services. Throughout the 24 months the project has trained,
guided and coached Small and Medium Enterprises (SMEs) to develop a successful business model, access private funding and/or set up an international business. Also, in cooperation with end-users
and health providers, the project has supported the identification of unmet needs that can become business opportunities.
“eHealth SMEs need ongoing and in-depth support to succeed”
According to project leader Jorge Gonzalez, “eHealth is a relatively young field with numerous business challenges for entrepreneurs and start-ups, including business modelling, internationalization and access to private funding. The GET project has delivered coaching, resources and other types of support to help eHealth SMEs succeed in the European markets and abroad."
Sarah Lopez, founder of the C2C Oncology project and one of the start-up participants declared “Without the support of the GET project I will have never believed in my idea or found the strength to present it at a contest being alone. The advice I was given was very helpful.”
The CEO of OvulaRing/VivensoMedical, another start-up participant, added: “The pitch rehearsal from Get Funded was quite impressive and useful straight to the point. The critical reflections and the recommendations given by Pascal Lardier improved the presentation quite well and gave us the possibility to focus the content for the presentation in adoption towards the audience.”
Valuable guides and reports for digital health startups
Over the last 24 months, the project has generated a rich repository of online resources including many useful guides, interviews and reports. Among the most interesting results are the list of 250+ global digital health investors, guides to successful business modelling and the many ‘’lessons learnt” for SMEs looking for funding or to access new international markets. The repository is free to access and can be found on the GET project website. It will remain available even after the project at www.get-ehealth.eu.
Now that the GET project has delivered its services to SMEs and startups the last 20 months, we are asking some of the beneficiaries how the project has helped them.
We asked Sarah Lopez, founder of the C2C Oncology project and developing an app.
GET: Thank you Sarah for taking the time. Please tell us more about your project.
Sarah Lopez: "My project is to build a mobile application for oncology. It will allow to monitor side effects of oral chemo therapy and oral targeted therapies of cancer patients treated at home. The point is to better adopt the dosage they receive and have a better knowledge of their wellbeing everyday. The second objective is to inform them through the app and help patient prepare their next appointment with the oncologist. This application could be used in mainstream oncology but also clinical trials if slightly modified. The point is to monitor side effects of oral treatments but it could be used for intra-venous therapies as well (scientific modification needed to adopt the app though)."
GET: Before meeting the GET team, what challenges did you face?
Sarah: "Our biggest challenge is to decide on one business model but mostly to get scientific validation. As we are building a medical mobile application for oncology we want to
have the content fully approved by a board of oncologists, if possible key opinion leaders, and they are hard to get to. That is why the help of GET organization, cancer organization and
pharmaceutical lab can come handy in order to give some credibility to the project and open the doors of oncologists' offices."
GET: How did you get into contact with the GET project?
Sarah: "I got into contact with GET by sending an email to Jorge. I first new the get project through an Horizon 2020
GET: What kind/level of support did the GET project offer you?
Sarah: "Jorge offered me advise, corrected my presentation, my speech. He also gave me documentation such as
identifying needs in healthcare and how to build a business mode. Those documents the GET provide are very useful and simple enough. The list of identified needs is something key and very
valuable that I have presented to all pharmaceutical lab innovation manager I could meet."
GET: What value did it bring you?
Sarah: "The GET organization offered me support and credibility but also documentation."
GET: Was the support of the GET project helpful and in what way ?
Sarah: "Without the support of the GET project I will have never believed in my idea or found the strenght to present it at a contest being alone. The advices I was given were very helpful."
GET: Where are you know? Have you overcome some issues?
Sarah: "Today the project is moving forward slowly but we will go faster in September. I am just out of a meeting with the pharmaceutical lab Pierre Fabre, they will help me with the project as outsiders. They won't be financing the project as I want to keep it unbiais but they will be helping me to get in touch with oncologists, patients and pharmacists to contact user study and scientific validation. They are interested in the project as one of their main product is an oral chemotherapy.
Today I have 2.000 euros for this project. The point is not to create a company per say per but a non profit organization in order to get financing from the cancer research organization next november. I was alone working on this project but in September we will be six, all pharmacists, working on the scientific side of the project but also it's marketing and scientific communication. Hopefully I have found student developers willing to work on an Android versionof the app for free or little money. I will need to pay for iOS developers most likely. But for the time being the scientific development of the project is the hardest work.
The C2C oncology app product will be free. We will develop it through public financing as an organization most likely. The app will need to evolve and management + teaching will need to be done at partner hospitals but that will be a sold as service to the hospitals. There is also the possibility to incorporate the app in clinical trials softwares especially for pharmaceutical labs and that could be a money stream as well.
Thank you so much for your help Jorge and GET!"
There are many methods and approaches to supporting startup businesses, each with a powerful message and aim to support SMEs.
This guide is aimed at eHealth startups eager to enter the health and social care market with their product of service. It provides the startups with a 'foundation' for the future and skills to
kick-start your startup.
Get support for business model development from digital health experts
Business model clinic to boost your eHealth business
Location: Barcelona, Spain
Venue: Auditori AXA Convention Centre, Sala Uno
Date: Tuesday, May 19th, 2015
Time: 2:00pm - 4:00pm
Are you aiming to be among the top eHealth entrepreneurs and startups in Europe? The ‘Get on track’ business model clinic is targeted to ambitious eHealth entrepreneurs and early phase startups
who need a little help with an important question: how am I going to make money? Join the workshop and get valuable feedback from top experts in digital health.
At the event startups present their business idea to experienced digital health professionals. The panel of experts give feedback to each startup focusing on the business model and commercialization.
The panel of experts
More panelists to be confirmed
The business model clinic is organized in conjunction with Health 2.0 Europe 2015 conference in Barcelona. Business model clinic participants get the 50 % reduced rate off the already reduced rate for startups. Read more about the conference.
Business model clinic is free of charge and participation is possible without attending to the Health 2.0 conference. The number of participants is limited. Selection is based on the following info asked in the registration form: elevator pitch, description of the solution, team, business model.
Registration is open until May 8, 2015. Registration here.
The Business model clinic is part of the EU-funded GET-project delivering growth to eHealth business. www.get-ehealth.eu
Auditori AXA Convention Centre, Sala Uno
Av. Diagonal, 547, Barcelona, 08029, Spain
tel. +358 40 7350569
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Venue: Luxexpo, 10, Circuit de la Foire Internationale, Luxembourg
Date: April 21, 2015
Time: 09:00 - 17:00
Venue: International Exhibition Centre Kipsala, Riga, Latvia
Date: May 11, 2015
Time: 09:00 - 17:00
These bootcamps are targeted to ambitious eHealth entrepreneurs and early phase start-ups.
At the end of this boot-camp the participants have: