This project has received funding from the European Union’s 7th Framework Programme for research, technological development and demonstration under grant agreement no 611709
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> How can mobile technology support the medicine purchase for policyholders of an insurance company?
The proposer would like to support its policyholders at the time of purchasing medicines in the pharmacy. The objective is to facilitate the access to the different pharmacological options (both trademarked and generic medicines) together with other relevant information (eg. price, dosage, side effects, etc), so the patient can make better informed decisions when acquiring the prescribed compound.
The initial target would not be chronic or elderly patients, but rather those comfortable with the use of technology that have a prescription for an acute situation for which multiple (similar) pharmacological options exist. The proposer expects that mobile technology could be leveraged to support the cost-effectiveness of this kind of purchases.
Since the insurer maintains a ´Health Biography´ (Electronic Health Record) of its policyholders, this information could be leveraged to automatically detect incompatibilities or warn about risky side effects associated with the different options. As an added value, users could also add other relevant information to personalize what and how information should be displayed to them.
About the proposer
With 7.6 million insured persons and a volume of premiums of 5.300 Million euros, DKV is the European leader in health insurance. In Spain, we have become one of the top four medical national insurance companies, through our two commercial trademarks:
DKV and ERGO. Here we are providing services for nearly 2 million clients.
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